My Creative Strategy Work

Ithaka World: Marketing Strategy 

Developed a full marketing strategy for Ithaka Hostel, optimising OTAs, managing ad accounts, and creating high-converting social media content for solo travellers in Alexandria.

Squadio: SEO & Content Marketing 

Boosted Squadio’s blog SEO, crafted engaging email campaigns, and built content calendars that drove conversions for a tech audience.

My Content

Hello, Curious 

I’m Yara Ismail, a creative strategist based in Cairo, Egypt, 

with a knack for blending wild ideas with data-driven results.

 By day, I craft marketing strategies

 for Ithaka Hostel and Squadio,

 turning clicks into connections. By night, I’m a millennial navigating

 life with ADD, a crochet hook, and a camera, blogging about

 mental health, travel, and my pets’ latest antics.

What makes me tick? Authenticity. 

Whether I’m boosting a brand’s SEO

 or sharing tips for killer Instagram Reels, 

I believe in keeping it real. 

Ready to dive into my world or hire me to elevate yours?

Check out My Portfolio

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