What I can do for you.
I work with brands that want to grow without losing what makes them interesting. Every project is different, so every quote is custom, but here’s what I do best.
01
Creative Strategy
Brand · Social · Campaigns
I help brands figure out what they actually want to say and build the strategy to say it consistently. This is the thinking work — before the content, before the ads, before anything goes live. If your brand feels scattered or forgettable, this is where we start.
What's included
Content pillar development and social media strategy
Brand voice and messaging framework
Campaign concept and creative direction
Audience research and persona development
Editorial calendar and content planning
02
Meta Ads
Paid media · Performance
Campaigns that actually perform — from the creative concept all the way to Ads Manager setup. I'm Meta certified and hands-on with full-funnel campaign architecture, Pixel setup via GTM, Advantage+ campaigns, and retargeting. I've delivered a 16% direct conversion rate for a hospitality brand through Meta ads.
What's included
Campaign strategy and full-funnel architecture
Ad creative concepts and copywriting
Ads Manager setup and audience targeting
Meta Pixel setup and conversion tracking
Performance reporting and optimisation
03
Content Creation
Arabic · English · Reels · UGC
Reels, UGC scripts, carousels, and captions in Arabic or English. I write content that sounds like a real person wrote it — because one did. I've created full content calendars, reel scripts using conversion frameworks, and UGC creator briefs for food and lifestyle brands in Egypt.
What's included
Monthly content calendars in Arabic or English
Reel scripts using conversion frameworks
UGC creator briefs and direction
Carousel and caption copywriting
Content performance review and iteration
04
SEO & Blog Strategy
SEO · GEO · Editorial
Blog strategy, keyword research, and writing that shows up where your audience is already looking. I've taken a tech company's blog SEO score from below average to 70%+ and grown qualified leads by 468% year on year through content. Built for the long game.
What's included
Keyword research and content cluster strategy
Blog post writing and editing
On-page SEO optimisation
GEO and AI search optimisation
Editorial calendar and publishing schedule
Ready to work together?
Every project starts with a conversation. Tell me what you’re working on, and I’ll tell you how I can help.